Case study 1 of 6 · Quick-service restaurants
Dunkin'
Quick-service restaurants · UAE
Video views that show up in store and delivery sales.
The challenge
Campaigns ran for video views while sales happened in store and on delivery aggregators, so nobody knew if the views sold anything.
What we used in SPARK
Revenue baseline & MMMLinked weekly video reach to store and aggregator sales, above the normal baseline.
Geo-lift modelCompared areas with heavy and light video weight to measure the real sales lift.
Creative DNAFound the hooks, products and formats that held attention and moved sales.
✦ The impact
Sales lift in high-reach areas
+18%
vs. before SPARK
+41%
video completion rate
-24%
cost per completed view
+12%
aggregator orders in campaign weeks
Your brand could be results like Dunkin'?
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