Shopping budget moved to the pieces that actually sell.

The challenge

Thousands of products sat in one Shopping feed, so Google spread budget evenly across pieces that rarely sold.

What we used in SPARK

Feeds & FeedgenTiered every product by margin and conversion with custom labels.

Product setsGave hero and long-tail pieces their own Performance Max budgets.

Image StudioAdded best-seller and new-in badges to feed images, on brand.

✦ The impact

Shopping return on ad spend

+48%

vs. before SPARK

+52%

Shopping revenue

-18%

spend on products that never sell

+29%

conversion rate on hero pieces

Your brand could be results like MARIA TASH?

A free audit, run through SPARK, on your real numbers. No decks, no fluff - just where your next spark is.