Fewer junk leads, more approved loans.

The challenge

Lead forms were filling up, but most applicants never qualified, and the platforms kept finding more of the same.

What we used in SPARK

Lead quality scorerScored every lead on arrival using form, source and behaviour signals.

Offline conversionsSent approved applications back to Meta and Google as the goal.

Lead routingPut the hottest leads in front of the sales team first.

✦ The impact

Approved loans from paid media

+71%

vs. before SPARK

-38%

cost per approved loan

+64%

lead-to-approval rate

-67%

time to first call on hot leads

Your brand could be results like NFH?

A free audit, run through SPARK, on your real numbers. No decks, no fluff - just where your next spark is.