# SPARK — Performance Marketing Platform > SPARK unifies every ad platform, store, and web-event source into one governed per-account data warehouse (DuckDB), then turns it into dashboards, AI insights, automated product feeds, and audience/conversion activations. This file helps AI tools and deep-research agents find the full documentation. ## Documentation - [SPARK Complete Documentation (Markdown)](docs/SPARK-Documentation.md): Single-file, AI-readable guide to the whole platform — overview plus a full guide for every module. - [SPARK Documentation (interactive HTML)](docs/index.html): Human-friendly browsable version of the same content. ## Modules - Analytics: Dashboard Builder, Boards, SQL Console, Insights & Ask SPARK, Creatives, Growth Tracks, Ad Approvals. - Data & Connectors: Connectors, Sheets to Warehouse, Attribution, Backfill, Pipeline, Tokens, Breakdowns, GTM Templates. - Automations: Feeds, Feed Image Studio, FeedGen (AI), Meta Catalog Feeds, Activations, Python. - Admin: Account Links, Shared Tables, Mapping Rules, API Versions, Admin Console, Superadmin/Tenancy & Billing. - Knowledge & Communication: Knowledge Base, Documentation, Chat, Inbox, Notifications, Playbook.