Privacy Policy

This Privacy Policy explains how Enkindle Digital ("Enkindle", "we", "us") handles information in connection with our website and our marketing-analytics platform, SPARK (together, the "Services"). It covers both visitors to our website and the clients whose advertising and commerce accounts we manage through SPARK.

1. Who we are

Enkindle Digital is a performance-marketing agency based in the United Arab Emirates. We are the data controller for website-visitor data and, for client advertising data processed in SPARK, we act as a data processor on behalf of each client (the controller).

• Address: Block B, Office B43-191, SRTI Park, Sharjah, UAE
• Email: hello@enkindle.digital
• Phone: +971 55 569 0277

2. Information we collect

a) Website visitors

• Contact details you submit through forms (name, email, phone, company, message).
• Usage data such as pages viewed, referrer, device and browser, collected via cookies and Google Tag Manager / analytics.

b) Advertising & commerce platform data (SPARK)

When a client connects an account to SPARK, the account owner authorises access through each platform's official login (OAuth). We then retrieve business advertising and commerce data needed for reporting and optimisation. Depending on the platforms a client connects, this may include:

• Meta (Facebook & Instagram) Ads, Google Ads, Google Analytics 4, Google Search Console, TikTok Ads, Snapchat Ads, LinkedIn Ads: account, campaign, ad set, ad and creative metadata; performance metrics (impressions, clicks, spend, conversions, revenue); audience and placement breakdowns; and, where authorised, conversion and custom-audience data.
• E-commerce platforms (e.g. Shopify, PrestaShop): orders, products, and aggregated customer and revenue data used to measure marketing performance.
• Website / app events forwarded by the client (e.g. via Google Tag Manager) for attribution.

We access only the scopes required to deliver the Services, and only for accounts the client explicitly connects. We do not access personal messages, inboxes, or data unrelated to advertising and commerce performance.

3. How we use information

• To build dashboards, reports and insights, and to answer questions about marketing performance.
• To optimise campaigns — including sending audiences, conversions and product feeds back to the advertising platforms at the client's instruction.
• To provide, secure, support and improve the Services.
• To respond to enquiries submitted through our website.

We do not sell personal information, and we do not use client advertising data for advertising to you or for any purpose other than providing the Services to that client.

4. Compliance with platform policies

SPARK's use of information received from platform APIs adheres to each provider's developer terms, including:

• Google: our use and transfer of information received from Google APIs adhere to the Google API Services User Data Policy, including its Limited Use requirements. Google user data is used only to provide and improve the client-facing features described above, is never sold, and is never used for advertising to the end user.
• Meta: our access to and use of Meta Platform data complies with the Meta Platform Terms and Developer Policies.
• Equivalent terms for TikTok, Snapchat, LinkedIn, Shopify and other connected platforms.

5. How we store and protect data

• Isolation: each client's data is held in its own isolated data warehouse — clients cannot see one another's data.
• Encryption: data is encrypted in transit (TLS) and at rest; access tokens and credentials are stored encrypted.
• Access control: role-based access, multi-factor authentication, and an audit trail of actions.
• Least privilege: only the team members who support a client can access that client's data.

6. Sharing & sub-processors

We share data only with service providers that help us run the Services, under contract and only as needed:

• Cloud hosting & data warehousing (e.g. Google Cloud / BigQuery) for storage and processing.
• AI providers (e.g. Anthropic) to power assistant and insight features; data sent for these features is used only to generate the response and is not used to train third-party models.
• The advertising platforms themselves, when returning audiences, conversions or feeds at the client's instruction.

We may also disclose information where required by law. We do not sell data to third parties.

7. Data retention & deletion

We retain client advertising data for as long as the client engagement is active and as needed to provide historical reporting. On request, or when an engagement ends, we delete or return the client's data. A client can revoke SPARK's access at any time from within the relevant platform's settings (e.g. Meta Business Settings, Google Account permissions), which stops further data collection. To request deletion of data we hold, email hello@enkindle.digital.

8. Cookies

Our website uses cookies and Google Tag Manager for basic analytics and to improve the site. You can control cookies through your browser settings. Disabling cookies may affect some site functionality.

9. Your rights

Depending on your location (including under the UAE PDPL, KSA PDPL and the EU/UK GDPR), you may have rights to access, correct, delete, or restrict the processing of your personal data, and to withdraw consent. To exercise these rights, contact hello@enkindle.digital. For client advertising data processed on a client's behalf, please direct requests to the client (controller); we will assist them in responding.

10. International transfers

Data may be processed in the UAE and in other countries where our cloud and sub-processors operate. Where data is transferred across borders, we rely on appropriate safeguards consistent with applicable law.

11. Children

The Services are intended for businesses and are not directed at children. We do not knowingly collect personal data from children.

12. Changes to this policy

We may update this policy from time to time. We will revise the "Last updated" date above and, where appropriate, notify affected clients.

13. Contact

Questions about this policy or our data practices? Email hello@enkindle.digital or write to Enkindle Digital, Block B, Office B43-191, SRTI Park, Sharjah, UAE.